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The unique beauty of a diamond

Cherished for their unique beauty, these extraordinary stones are the ultimate way to mark your moment and shine with the unique diamond jewerly.

What is a diamond?

One of the best known and most useful mineral is diamond. The word comes from the Greek word ‘adamas’ meaning indomitable and invincible, a fitting name for the hardest natural substance on earth.


Over millions of years, deep under the earth's surface and under extremely high pressures and temperatures, pure carbon was formed, which turned into the hardest natural substance, and volcanic activity brought this stone within reach of a man.

They are famous for their outstanding physical properties, especially hardness and high refraction of light. These and other properties make them one of the most useful minerals in jewelry and in many branches of industry.

Diamond myths and legends

Legend says that the first diamond was found by an 15-year-old shepherd boy Erasmus Jacobs on his father’s farm, the stone is said to weigh as much as 21 carats. Supposedly, Erasmus earned a dollar and was very happy.


Another legend claims that the God of Mines called his courtiers to bring together all the world's known gems: Rubies, Sapphires, Emeralds, etc., and he found them to be of all tints and colors and varying hardnesses. He took one of each and crushed them; he compounded them together, and declared, "Let this be something that will combine the beauty of all." He spoke, and so, the diamond was born... pure as a dewdrop and invincible in hardness. Yet when its ray is resolved in the spectrum, it displays all the colors of the gems from which it was made.

Fascinating things about diamonds

The Greeks believed that these precious stones were the tears of the gods, and Romans thought they were shards from the stars.

They were formed long before dinosaurs roamed the Earth, and some are even older than the stars.


When the De Beers Mining Company discovered a treasure trove of diamonds in the city of Kimberley, they identified that this large supply would decrase their value. As a measure to prevent the same, they marketed their products as rare and decided to only release them in smaller batches. They popularized the ideology that engagement rings need those special stones.

Diamonds are found in every color of the rainbow.

Types and shapes of the diamonds

We know several types and shapes of diamonds. Every diamond gets its name based on the cut or is labeled by its rarity.


In the diamond industry, a round-cut diamond is known as the most popular diamond shape. Yet, some other cuts like princess cut, cushion cut, or emerald cut are making their way in popularity too.

We are fond of different kind of diamonds

So, if you're a traditional diamond lover, go out of your comfort zone! With this guide, we encourage you to get to know more sparkling diamonds to fall in love with.


In addition to the different types of diamonds classified by cut, there are many diamond colors. Have you ever heard of a mint colored diamond, for example?

Red is the rarest diamond colors. They say there are only 30 natural red diamonds known to exist in the world. It symbolizes strength, passion, confidence, and power.

Blue diamonds are also exceptionally rare. The remarkable blue hues are caused due to boron being present in the formation process. They represents peace, truth, devotion, eternity and chastity.


Black diamonds share the same symbolism as other diamonds, but also have an unique meaning of their own. They symbolize purity, love, fidelity, and eternity.

Brown diamonds are sold under different names, such as coffee, champagne, chocolate, or cognac. They represent clarity, stability and order.


The phrase “Salt and Pepper” refers to a diamond that has a mix of many black and white inclusions, giving the stone a silky gray and speckled look. Inclusions are small imperfections inside of a diamond. These inclusions can be black, white, or another color, and have many different shapes and sizes.

With so many types of diamonds available, it might feel downright impossible to pick just one. Ultimately, there's no wrong choice - it all comes down to your personal style.


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